Our research on the impact of emojis on FacebookĪt Echobox, we pride ourselves on our strong focus on science-driven innovation. Whether you ? or ? emojis, our latest research may have you reconsidering your stance. And over the last few years, emoji use on social media has become widespread, with the World Economic Forum estimating that 5 billion emojis are used each day on Facebook and Facebook Messenger.īut popularity aside, what impact do emojis have on traffic from social media? Should publishers use emojis on Facebook to boost referral traffic? Given emojis’ eye-catching nature and ability to stand out from a string of text, it’s no surprise that publishers have readily adopted emojis on social media as a means of enriching posts and engaging social audiences.
In 2015, for example, The Guardian produced an emoji translation of Barack Obama’s State of the Union address, while, in the same year USA Today brought emojis to their front page. More than 3,000 emojis exist today, with the Unicode Consortium incorporating new emojis each year – last year’s additions ranged from the niche (Swiss fondue) to the utterly practical (how did we make it this far without a toothbrush emoji?).Īs publishers experiment with the presentation of their content across different platforms – especially where these platforms have differing audience demographics – emojis have had the opportunity to take center stage. No matter your personal view of emojis, there’s no denying these inescapable ideograms have become a ubiquitous presence on social media. Are emojis a staple of your communication on social media? Or do you find them grating?